Creative Eye Country Manager, Jenny Woodier (3rd right) in a group photo with Mr. Lawrence Masha (3rd left) and other officials of the advertising agency during the workshop held at the Double Tree Hilton Hotel in Dar es Salaam yesterday to mark the launch of the firm’s digital services as part of its growth strategy.
Creative Eye Launches Online Marketing Services in Tanzania
Creative Eye, one of East Africa’s top advertising agencies, is launching its digital services component in the Tanzanian market in collaboration with Quirk, a leading South African digital marketing agency and BrandsEye, a digital tracking tool to keep up with the increasing demand to incorporate online marketing in client communications.
The launch is in line with the company’s 2012 plan and its 3-year business growth strategy. The services include digital marketing and online reputation management. The firm shall be holding a series of workshops for its clients, prospective clients and the marketing industry in general in Tanzania, Rwanda and Kenya.
Speaking during the half-day launch workshop in Dar-es-Salaam today,(29th February)Creative Eye Tanzania Country Manager, Jenny Woodier said that the move is important to the firm in keeping up with the dynamic consumer markets behavior for the sake of the brands the firm represents.
Ms. Woodier said “Digital is becoming more and more relevant and is a key deliverable in our client's communications and consumer connections agenda and the service is an integral piece of the marketing communication process. It is in light of this we have seen the opportunity to offer this service alongside all our other services.”
Creative Eye has a presence in 3 countries in East Africa and handles high-profile corporate clients from a variety of industries ranging from banking, telecommunications and renewable energy to non-governmental advocacy organizations.
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