A BRIEF LAUNCH OF SMIRNOFF ICE SATURDAY, APRIL 6 2012.

 SBL Marketing Director Ephraim Mafuru adressing  the press conference at SBL HQ Oysterbay in Dar es salaam this Morning, Right is  Emilian Rwejuna Spirit Maketing Manager.

 From Left Azda Amani Brand Manager Sminorf Ice, SBL Marketing Director Ephraim Mafuru and Emilian Rwejuna Spirit Marketing Manager.

 

  Smirnoff Ice is a ready to drink VODKA in a returnable 300 ml flint bottle.  We have Smirnoff Ice red and black as you can see here in front of you.

The Smirnoff red Ice is cloudy liquid with a taste of lemon the black one has a hint of lime.  This drink will appeal more to the youth, those who have not settled hundred percent on the ‘hard drinks’ as commonly referred to, the likes of VODKA itself.  The drink is also affordable among this group.

That said,we do wish to invite you this evening as we sample and launch the drink in various outlets this evening.  We will have this drink available at about ten outlets in Dar Es Salaam.  Our people will be on these locations to make sure we give the public a taste of SMIRNOFF ICE.  

The following bars and night spots this evening will be blissful as we launch this stylish and youthful drink.  We will be at, Mbalamwezi Kawe beach,  Ambrosia,  Mafia Lounge, Savanna lounge at JB Belmont in town,  Jackie’s ,pub Q bar ,Lukas pub,Didis pub, these three are at Masaki , without leaving out Samakisamaki- Miliman city and Brajec Bar.

Here at SBL we strive to continue creating a wider choice of products to suit our consumers, socially and economically.   We strive to continueimproving quality and efficiency in distribution for all our brands.   We have products for every occasions and varying in prices thus satisfying our consumers even more.

As much as we look at this drink appealing more to the youth, remember we are referring to those over 18years of age and we do encourage responsible drinking at all times.

With EABL /Diageo plc.as its majority owner, SBL which produces local brands of Serengeti PreiumLager, The Kick, Uhuru Lager, Tusker, Senator, Pilsner, Tusker Malt Lager, Guinness and Malta Guinness, also distributes Diageo/EABL spirits like Johnnie Walker, Baileys, Smirnoff Vodka, Gilbeys, Captain Morgan in the market.