Zantel Vice President-Commercial, Ahmed Mokhles speaks during the launching of Epiq Bongo Star Search 2012. The firm has decided to increase the top prize from Shs 40 million aiming to make the search competitive. Also in the picture is Benchmark Production Managing Director, Ritha Poulsen.
By Our Reporter
Dar es Salaam; The winner of this year Epiq Bongo Star Search (EBSS) 2012 will pocket Shs 50 million, Zantel Vice President-Commercial, Ahmed Mokhles announced on Friday.
Speaking during the launching ceremony held at the Serena Hotel, Mokhles said that they have decided to increase the winner prizes from Shs 40 million of last year aiming to make the search competitive and reward the winners.
Mokhles said that they are proud to be associated with a successful Tanzanian talent competition focusing on discovering and promoting new musical talent among the youth.
He said that through Epiq Nation related products aimed at the youth, they believe this year’s contest will be very energetic, full of color and pomp and many surprises.
He explained that Zantel has incorporated a fashion aspect to this year’s competition whereas local and young designers will be given an opportunity to dress the contestants and will be assessed by professional fashion designers.
“We all now BSS has changed lives of many young people and would like to see this continue under our firm stewardship and are creating additional segments to the show such as fashion to give opportunities to more youths and benefit from this one o a kind partnership,” added Mokhles.
Benchmark Production Managing Director, Rita Paulsen elaborate her happiness during the launch “This is very unique day in Tanzania Music industry as we officially launch epiq bongo star search 2012 with avibrant new sponsor who has come up with a fresh look towards bongo star search.”
Epiq Bongo Star search will continue with its usual format of having auditions from all major towns around the country an thisi year it will be extended to eight regional that are Zanzibar, Lindi, Mbeya, Mwanza, Arusha, Tanga, Dodoma and Dar es Salaam.